While I am sure some people find value in spending $30 or more for a fancy Road Id bracelet, I A) dont’t want to wear yet another thing on my body and B) don’t want to spend $30. I’d rather buy some unnecessary tri gadget with that money. :) One day when getting food for my two pups I noticed the little “rivetable” dog tag at PetSmart. To me it looked less like a dog tag and more like a cheap man’s Run ID. So I bought it, for less than ⅓rd the price of a Road ID and put my ICE (In Case of Emergency) info on it. Then I laced it into the bottom section of my Saucony Ride training shoes. (Yes, I photoshopped out some of the info, I don’t need my crazed groupies stalking me). I’d call this piece of low tech a big win.